In today’s hyper-connected, on-demand, digital world, consumers expect immediate satisfaction and access to the services they require. The ability to deliver on these services in real-time requires an increasing amount of speed, relevancy and timeliness to cut through the noise of options and gain allegiance with consumers. The ability to satisfy these real-time needs will be what separates leading companies from the rest in the ongoing quest for customer loyalty.
Survey & Report Details
To determine just how critical real-time services are for today’s consumers, Volt Active Data teamed with research firm, Vanson Bourne, to conduct an independent study on 2,000 individuals to assess the business impact of real-time experiences. In this report, we highlight those findings and cover topics, including:
- Consumer expectations and patience for certain actions that are dependent on accurate and consistent real-time analysis.
- The psychological need for immediacy across generations and industries like gaming, financial services, AdTech and telecommunications.
- Emotional reactions of consumers when tasks take longer than anticipated.
- And more!
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